Amsterdam, November 9 - With the holiday season in sight and always eager to give back where they can, SILCA has just announced their #pumps4programs project. This initiative will enable customers around the world a chance to support the sport they love. On Giving Tuesday in 2018, SILCA is going to either donate a percentage of the proceeds from your order, or a floor pump to the grassroots cycling program of your choice. These organisations play a vital role in shaping and growing cycling in our communities and SILCA is determined to partner with these to help say thank you for all the work they put in.
For 24 hours, on the 27th of November, SILCA will be supporting any grassroots cycling program globally (Australia excluded). How it works is really simple: spend over $200 on the SILCA website and SILCA will donate their renowned Pista Floor Pump to the organisation of your choice. Spend under a $100, and they will donate 10% of your purchase as store credit, and spend between $100 and $200 to donate 20% of your spendings to any program.
SILCA is incredibly excited to be launching this initiative this year. Listen to SILCA CEO Josh Poertner talk about the idea behind the campaign and the two programs that inspired it:
Landing page: https://silca.cc/pages/programs
SILCA was founded in 1917 by Felice Sacchi outside of Milan, Italy. SILCA was the first company to put gauges on pumps, the first to produce a true ‘high-pressure’ frame pump and the first to work with revolutionary lightweight material plastic after the end of WWII, and later the first to bring CO2 to roadside inflation. Today SILCA is located in Indianapolis, IN where it continues to build iconic products that utilise the finest materials and craftsmanship available.