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Meet HAÏKU the bike assistant for smart urban cyclists at CES 2017

simple and safe access to the useful information from your smartphone


Paris, France (November 22,  2016)— HAÏKU is the first bike assistant to make accessing useful information while riding much easier and less dangerous. The founders, Fred, Matt, and Greg, have 27 years of cumulative bike commuting experience across the team and are bringing their expertise and innovative product to the Consumer Electronics Show in Las Vegas Jan 5-8, 2017.

The real difference with existing bike accessories and HAÏKU is that it has, from the start, been  designed for urban cyclists. Frédéric Martin, head of Design and User experience explains: “The basic needs when riding a bike in the city are very different than on a road bike. It is not about performance, it is about knowing where to go, what time it is, is anyone trying to reach me. With HAÏKU we offer urban cyclists a simple access to this information with a dedicated and innovative User Experience focused on safety and simplicity. Set a destination on your phone, connect HAÏKU, and you’re good to go!”

HAÏKU gives urban cyclists a simple and safe access to all the information they need: clear GPS navigation, call, and message notifications, and live ride statistics.

  • Safety = Gesture control to pull information: thanks to our touchless sensor the rider keeps the control when to access information, he/she just needs to wave his hand or thumb over the device. [GIF DEMO]
  • Simplicity = Proprietary magnetic dock: set up on the handlebar is effortless thanks to a powerful magnetic dock, and the ignition and connection with the smartphone are automatic. [DEMO]
  • Versatility: HAÏKU is urban proof and can be used with winter gloves or under heavy rain. The screen has great visibility both under sunlight and at night. It is affordable as any good bike accessory.

FUNDED ON KICKSTARTER = 900 backers and counting  

After a successful Kickstarter campaign in September 2015, HAÏKU will be available in retail for €99 in march 2017 , three-times cheaper than a traditional bike GPS. Pre-orders are still open at €85.

“After two years working on the project, many iterations on the prototypes and a great crowdfunding campaign, we are currently finishing on industrialization with a reliable French manufacturer in Tunisia. We are thrilled by the overwhelming enthusiasm from urban cyclists around the world, and we stay very focused on delivering our strong product and user experience vision”, Grégoire Lanaud, CEO.

*A full list of FAQs can be found by scrolling below.*

To request additional information on Haïku , please contact PR representative Michel Bovy via email: michel@twotoneams.nl

About Team Haïku

Haïku is developed by Asphalt Lab – a Paris -based startup developing accessories for cyclists. The first product is a navigation display for urban cyclists. http://www.haiku.bike


Here is the strong product and user experience vision supporting their work,

to make HAÏKU the best bike / smartphone accessory for smart urban cyclists.

Why is HAÏKU a single purpose device?

HAÏKU is really focused on delivering a limited set of features and doing it perfectly. From screen choice to UI, from docking to the screen design. Because it does not claim to be useful in every occasion throughout the day like a smartwatch, it really is helpful when you are riding your way in the city.

How do you control HAÏKU?

We conceived HAÏKU as a non-intrusive piece of technology that accommodate with the mechanical ride that is your bike. You zoom in the info by waving your hand over HAÏKU. If you need information, it is there under your thumb. If you don’t want to be disturbed, stay focused on the road and enjoy the “simple pleasure of a bike ride”.

HAÏKU is an accessory for your bike and smartphone?

HAÏKU respects the ‘motto’ of good bike accessories: affordable, efficient, rugged, fulfilling its function in a ‘discreet’ way. As a smartphone accessory, it is plug & play, simple and leverages the features, power, and connectivity of your smartphone.

HAÏKU is for smart cyclists and not about a smart bike

We claim that we are the smart urban people to use it to go around town. A bike is already a brilliant assembly of tubes, chain, crank and wheels and it does not need to become smart like your watch, your home or your car. ‘Smart’ leave that bike alone!

Where can I find HAÏKU on the internet?

Favicon for instagram.com HAÏKU on Instagram instagram.com
Favicon for twitter.com HAÏKU on Twitter twitter.com
Favicon for haiku.bike HAIKU website haiku.bike

Contact details

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