Ass Savers’ FLIP-TIP locking mechanism + fully recyclable proprietary polymer: saving more asses than ever.
Gothenburg, Sweden - October 23, 2017 - Released earlier this year, Ass Savers's 4th gen Flip Tip design has redefined the versatility & effectiveness of a saddle mounted mud guard. As the name suggests, you simply flip the tip, very much like the brim of a cycling cap and the mudguard locks itself to the seat rails. The easiest way to ensure you get “Stoked not Soaked” on any bike on any ride!
The previous model was easy to install but sometimes came loose on certain saddle models. Not only has this problem been completely solved with the FLIP-TIP but the new system is also compatible with a much larger range of saddles than before.
FLIP-TIP fully accepts carbon seat rails and the new attachment system is also more forgiving for extreme saddle positions, making it much more likely to fit your specific set up. The effective length of the mudguard has grown with up to 20 mm thanks to the FLIP-TIP mechanism, offering improved back protection.
But the team at Ass Savers didn't stop there. Getting nerdy on the molecular level of the plastic resulted in a fully recyclable proprietary polymer that will increase the strength in strategic areas of high stress, making the product stronger and longer lasting.
The two new models, Ass Savers Regular and Ass Savers Big, come in five different colours and while the Regular caters for urban/road bikes with skinny tires (<35 mm), the Big will be the choice for your wider gravel or MTB tires. The new models will retail at €8.95 and €9.95 respectively. More on ass-savers.com
In the production of Ass Savers, the team uses only the highly and easily recyclable plastic polypropylene. All Ass Saver products are tested by SGS, the world's leading inspection, verification, testing, and certification company to make sure they pass the US REACH and Prop 65 protocols for hazardous chemicals.
All Ass Savers are produced in a 14000 ISCO certified factory in Sweden, meaning that they minimize negative effects on the environment, comply with environmental regulations and continuously improve on this.
The shape also saves a lot of precious cargo space when transporting. They can fit several thousand Ass Savers instead of maybe 20 to 30 pairs of “traditional” mudguards in the same enclosing, making it super efficient to transport. Add the fact that they ship the mudguards without consumer packaging and you start to see the environmental benefits of Ass Savers.
Summer 2011, faced with yet another rainy ride home from the office, Ass Savers founder, Staffan Widell, rips a piece of cardboard and stick it underneath his saddle just to get home reasonably dry.
Surprised by the positive result, he decides to develop it into a mudguard concept together with a couple of cyclist friends. True to the Gothenburg humor tradition, they call the project Ass Savers and after testing a few successful prototypes, the friends post a short video of the product online.
The rest is mudguard history. The video goes viral and within 24 hours they build a simple web shop and six months later, Widell quits his daytime job to fully focus on the new company.
Six years later they have created a whole new product segment with the Ass Saver. The company employs 5 people and operates out of its headquarters in Gothenburg, Sweden. More than one million Ass Savers have been sold and the brand that started as a joke is now recognized by millions of cyclists all over the world. As the first mudguard ever to be used by professional cyclists in the UCI World Tour, it has proven that a good idea can go far.
Besides making various unicolored mudguards, Ass Savers are an excellent brand carrier. The Ass Saver has become a recent favorite promotional item among many reputable brands in cycling. On the list of clients, you can find companies like Adidas, Rapha, Le Coq Sportif, Sram, Canyon, Red Bull, Trek, Cannondale, Castelli, Cinelli and many more. They also like to collaborate with artist like Mander on designing Ass Savers, as seen below.
(Images from Ass Savers x Mander Kollaboration)