Bookman Urban Visibility wants to increase safety and visibility for style conscious runners with their latest wearable light clip
Amsterdam, March 2019 - The Swedish company, Bookman Urban Visibility designs and manufactures visibility accessories with an aesthetic edge for cyclists, runners and pedestrians.
Safety doesn't have to be boring. We're on a mission to save lives and make everyone visible in traffic. And to achieve that, our belief is that we need to create products that people genuinely love to use.Victor Kabo, co-founder of Bookman
Under the new brand concept, Bookman Urban Visibility, the Swedish company has released a powerful wearable light clip called Eclipse. It can easily be attached to a jacket or backpack, is rechargeable and has a phenomenal run time of 60 hours.
Not only cyclists need to be seen in traffic, but also runners and pedestrians. We wanted to create a light for all street users – one that people would actually wear. With hard work on usability and appearance, we created a visibility product that has the potential of actually saving lives.Victor Kabo
Eclipse is a small yet powerful rechargeable light, that can be clipped on to your clothes for visibility and safety during outdoor activities. The compact and lightweight light clips on to any bag or garment and is equipped with both white and red LEDs. You can switch between white light (front mount) and red light (rear mount). Eclipse is available in black, grey and pink and can be purchased on Bookman's website.
Bookman creates inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen. With heavy focus on the details, quality and safety, the design has one goal: to make everyone visible in traffic and prevent accidents. Based in Stockholm, Sweden, Bookman draws on the heritage of Swedish safety-conscious brands but also finds inspiration in the traditions of minimalistic, functional Scandinavian design and innovative technology.
Bookman’s founders, David Axelsson and Victor Kabo and a few like minds first met while studying industrial engineering and management at Linköping University. They realised that the entire college faculty was cycling around campus and town without adequate lights. It was a scenario they themselves were also guilty of. The solution became a sponsor-backed traffic safety campaign called Studentlyset (the Student’s Light), handing out free bike lights at the University. The campaign soon evolved into a nation-wide visibility awareness drive, giving away over 50,000 lights to students.
Upon finishing their studies, they moved to Stockholm and began working on what would become today’s Bookman, enlisting the help of a product designer. They wanted to create their own bicycle accessories brand focusing on the design and usability of the products.
In 2011 Bookman’s first lights launched—colourful, minimalistic and functional, pitched at the urban cyclist and design enthusiasts. Since then, Bookman products have been embraced by the likes of MoMA, Colette, Merci, Selfridges and Paragon Sports, and its portfolio of products has grown to wearable lighting and visibility products for everyday use, not just for the cycling community. In 2018 Bookman became Bookman Urban Visibility, a reflection of its expanding mission to make sure everyone can be visible and safe without sacrificing their style.