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Jens Voigt endorses the SILCA lubricant line

And becomes the new spokesperson for the ‘Shut Up Chain!’ 2021 campaign

Bicycle chains can be totally silent, nearly frictionless, and experience up to 10x less wear thanks to SILCA’s extraordinary lubricant technology

Indianapolis - March 16 2021 - SILCA announces today that Jens Voigt joins the team as the exclusive brand spokesperson for their entire lubricant product line. Included in that line up: Secret Blend Hot Melt Wax, the Super Secret Chain Coating, and the Synergetic Oil-Based Lube. Since SILCA launched the Super Secret Chain Coating, they have been setting a high bar for the competition. Test results from Australia-based, ZeroFriction Cycling, found the core formula to be the most silent running, and lowest wearing drip lubricant ever tested. Subsequently, the lab has shown Secret Chain Blend Hot Wax to be the lowest friction and lowest wearing chain lubricant of any type ever tested, and is currently underway testing Synergetic, a lube which posted the lowest ASTM G77 wear test results ever recorded in lab testing. 

Shut Up Chain! with Jens Voigt

The “Shut Up Chain!” campaign features Jens Voigt as the face of the SILCA lubricant product line. His involvement with the campaign was initiated by Josh asking him to try the product for a review. Immediately after the first application, Jens called Josh and said, “I’m in! I can’t believe how amazing it is. My wife even noticed how quiet my trainer was.” Knowing how effective the product is, Josh knew Jens would be a good fit for the campaign. Future collaboration includes instructional videos featuring Jens applying the lubricants, plus providing additional guidelines for cyclists of all levels to determine which lubricant is the best choice. Jens’ enthusiasm and love for the SILCA lubricants are evident with candid sound bites and quotes which will be shared as the campaign unfolds. 

We knew from developing the product that it was freakishly quiet. If you put it on an indoor trainer like a Wahoo for instance, it's silent. There's no noise, it’s sort of magical.. It’s like noise cancelling headphones without the headphones! From the very beginning of testing even before we launched the product, I had this vision of Jens saying ‘Shut Up Chain!’    Josh Poertner, CEO of SILCA

SILCA has always thought about the technical side of cycling and exploring marginal gains to produce big results. The SILCA brand is under the company umbrella of Aeromind, a professional consulting business which helps athletes and pro teams around the world find the competitive edge for the next big race or to help someone achieve the next world hour record. From wind tunnel testing to developing custom gear or optimized rider positioning, Aeromind has done everything from consulting on helmet and frame design, to optimizing tire pressures and equipment selection for ProTour teams and World Champion Triathletes . Through these individualized successes, SILCA was able to capitalize off the collective data to make a huge impact in the lubricant space.  For the last 5 years, Aeromind has been the testing ground for SILCA’s innovative products to ensure all moving parts work smoothly for the rider to achieve higher performance with less effort or more power output. After collecting data and feedback from these resources, and reviewing results from independent lab tests, it was time to make the lubricants available to the public.

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Josh Poertner, CEO, who has a background in engineering, uses the scientific approach and utilizes existing technologies to discover new applications specifically applied to the cycling industry. Josh’s innovation pushes the boundaries to make existing products better or creates new ones that complement the existing SILCA line-up. For ten years, Josh tested a series of lubricant compounds and variables to discover the magic formula. Success was found after a French researcher published results from a Formula 1 use case that focused on two ingredients that showed extraordinary results with reduction of wear and friction. These two ingredients combined with other proprietary compounds resulted in Synergetic® Oil-Based Lube as the world’s fastest, quietest, and longest lasting oil-based chain lube on the market. One of the primary compounds, nano-scale Tungsten Disulfide, permanently transforms the surface of an object to improve property performance. Synergetic® was launched in early 2021.

In 2020, Super Secret Chain Coating and Secret Chain Blend were launched to introduce the power of the nano-scale Tungsten DiSulfide. One is an emulsified drip wax and the other is a hot melt wax, both for bicycle chain lubrication. These two products preceded the launch of Synergetic® to cater to cyclists and the process of hot melt waxing with the key part being an ultra clean chain. Each product in the SILCA lubricant line contains the world's fastest, most lubricious additive, nano-scale Tungsten DiSulfide at its core and were designed for a specific cyclist’s chain maintenance regime. In the end, Synergetic® broadens the use case for the lubricants as the easiest to use and apply, especially for e-bike and commuter cyclists. It can also be used as a replacement for any oil-based lubricant application, not just for bicycle chains.

Secret Chain Hot Melt Wax, the Super Secret Chain Lube, and the Synergetic Wet Lube are available on their website silca.cc

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About SILCA

SILCA was founded in 1917 by Felice Sacchi outside of Milan, Italy and was well-known for the first company to put gauges on pumps, the first to produce a true ‘high-pressure’ frame pump and the first to work with revolutionary lightweight material plastic after the end of WWII, and later the first to bring CO2 to roadside inflation. Today SILCA is located in Indianapolis, IN where it continues to build iconic products that utilize the finest materials and craftsmanship available while pushing technological boundaries by leveraging the most modern engineering and manufacturing practices and materials.

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