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Albion & Outdoor Provisions present:


A cycling challenge that celebrates longer days, the hope of springtime and exploration closer to home. Open to anyone on two or three wheels, and willing to spend 12 hours outdoors in one go.

The idea is simple. Albion is on a mission to help people go outside and stay there for longer. They've partnered with Outdoor Provisions to provide the clothing and the fuel needed to take on a 12 hour adventure this May. Plot a route on komoot and stay outside for 12 hours. It doesn't even have to be riding time. You could stay in the saddle for 12 hours straight, or for just a few hours before finding a place to sleep and pedalling back home in the morning.

For those unfamiliar with komoot, it offers the chance to showcase your photography, mapping prowess and words to build a story around your ride. We want to hear about your 12 hour attempts and komoot is the perfect tool to share all the cool shots, back alleys, and highlights of your ride.

Sign up for this adventure at and tag Albion and Outdoor Provisions in your activity to be eligible for prizes. You can find all the information you need on that website as well.

Albion and komoot organize a webinar on how to plan this adventure on Wednesday 28th of April at 2PM CET. Register here.

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Sign Up, Win Prizes

Everyone who takes part will get a limited edition clothing repair patch. 

All entries will also be considered for some big prize bundles from Albion (£500 voucher), komoot premium membership and a whole year’s supply of Outdoor Provisions. Sign up below and start plotting your route on komoot for free.

Read more about prizes here.

Elapsed Time

It’s about the 12 hour window and however you choose to spend it. On road, off road.

30km or 300km. Daylight or night time.

Sleep or no sleep. The only rule is that elapsed time from start to finish must be no less than 12 hours.

It can be longer, but there’s no extra merit.

Ride Etiquette

Plan and attempt your 12 hour effort within your local COVID guidelines.

Use any restrictions in place to form the idea behind your route.

Don’t be a dick. Leave no trace.

Tag Albion and Outdoor Provisions in your rides on komoot and use #12HoursOfMay on Instagram.

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Get more video and photo assets for publication and social media here

About Albion

Albion makes cycling gear for British conditions. Inspired by the great British outdoors, we use modern technical fabrics to create functional cycling products for all seasons.

About komoot

Komoot inspires people to discover more of the outdoors. With its smart route planner, tips from fellow users, step-by-step voice navigation and inspiring content, it has become the outdoor app of choice for almost 10 million people around the world. Komoot is the starting point of the largest community of outdoor experts in Europe.


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About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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