MILWAUKEE — September 18, 2021 — Serial 1 unveiled its limited-edition S1 MOSH/TRIBUTE eBike today at Electrify Expo, North America’s Largest E-Mobility Festival. The first release in Serial 1’s exclusive new S1 Series, the S1 MOSH/TRIBUTE pays homage to the stunning vintage prototype that inspired the creation of the Serial 1 eBike brand.
The new S1 Series will roll out special, limited-edition versions of the company’s production eBikes that have been elevated with premium finishes, added technology, exclusive components, and unmatched attention to detail. Production of the S1 MOSH/TRIBUTE, available for pre-order today, will be limited to just 650 units total — 325 available in the United States and 325 available in Europe. Delivery is anticipated for late Q4 of this year.
When Serial 1 launched in October 2020, the first eBike shown to the public was a stunning prototype drawn from the vintage motorcycle that inspired the creation of the Serial 1 eBike brand, says Aaron Frank, Brand Director at Serial 1. We are thrilled now to offer a limited-edition that so faithfully captures the iconic look and feel of that first prototype, and to use this moment as a springboard to launch our S1 Series that will see even more exclusive and highly-desirable Serial 1 eBike models in the future.Aaron Frank, Brand director at Serial 1
Based on Serial 1’s MOSH/CTY production model, the S1 MOSH/TRIBUTE holds remarkably true to the original prototype, including rich gloss black paint with gold graphics, distinctive, white-toned Schwalbe Super Moto-X tires (exclusive to Serial 1), a hand-crafted, honey-colored leather saddle and matching leather grips from Brooks England, and a stamped-brass shield mounted to the front signature light.
Behind the special paint and components, the S1 MOSH/TRIBUTE maintains all the features and functionality of the standard MOSH/CTY model, including the maintenance-free Gates Carbon Drive belt, powerful Brose mid-mount motor, smooth TRP hydraulic disc brakes, internally routed cables and wires, and integrated lighting.
For downloadable images of the S1 MOSH/TRIBUTE, please visit https://serial1.com/press-kit/. For more information on Serial 1’s S1 Series, or to reserve your very own S1 MOSH/TRIBUTE, please visit www.serial1.com/tribute.
Serial 1 offers premium eBicycles that are guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bicycle. Find out more by visiting www.serial1.com.
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!
Contact details
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- ☆ Jon Woodroof
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Assistant: +31 85 064 0913
www.twotoneams.link/newsletter - [email protected]
- +31 63 81 46 117
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