Partnership with Legendary Trials Rider and Reality TV Celebrity will 

Encourage Everyone to “Just Enjoy the Ride”

MILWAUKEE — April 19, 2022 — Serial 1 has partnered with Vittorio Brumotti as a global brand ambassador, working together to create excitement around Serial 1’s innovative eBike lineup. You might know Brumotti from his death-defying stunt videos—many of which have been viewed millions of times—hopping on one wheel high above the Grand Canyon, at the top of the world’s tallest buildings, or across the catwalk of some sky-spanning bridge. Or, if you’ve recently viewed prime-time TV in Italy, you might recognize him from his “100% Brumotti” segments on Striscia la Notizia, a hugely popular satirical news program, where he stubbornly exposes and denounces criminal activity. On his bicycle or off, Brumotti lives life abbombozza—full throttle—and is a perfect global ambassador to deliver Serial 1’s mission of fun, freedom and adventure on two-wheels. 

  • jpg

Born in 1980 in Finale Ligure, Italy, the 2006 Bicycle Trials World Champion and 10-time Guinness World Record holder is a lover of all things two-wheeled. A longtime motorcyclist and massive Harley-Davidson brand fan, Brumotti is especially excited to fuse his twin passions via this new partnership with Serial 1. “The first time I saw the Serial 1 eBike, it was love,” said Brumotti. “The sleek styling, the powerful motor, the fine attention to detail, just like my favorite Harley-Davidson motorcycles. I had to have one.”

  • jpg

Brumotti is well known in Italy and beyond for his cycling talents and his journalistic endeavors, both of which are highly appreciated. Filming from his bike during the “100% Brumotti” segments, he highlights the beauty of the Italian cities he loves while at the same time exposing their troubles, combining his skill on the bicycle with his courage as a journalist to fight the forces of evil. This unique combination inspired Prince Albert II of Monaco to name Brumotti a “Peace and Sport” foundation ambassador since 2013.


About Serial 1

Serial 1 offers premium eBicycles that are informed by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom, and instant adventure of riding a pedal-assist electric bicycle. Find out more by visiting

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

Contact details

Related topics

Receive exclusive news

Are you a journalist or do you work for a publication?
Sign up and request access to exclusive news.

Request access

Receive Twotone Amsterdam news on your RSS reader.

Or subscribe through Atom URL manually