Ride Out launches this month the first of the Gazelle, New Heritage series of events. The event will use the electric bike as a vehicle to reflect on heritage, technology, and mobility while looking into the future of our society through two of its most fundamental pillars: gastronomy and technology.
Leaving from Ride Out, attendants will visit the MX3D 3D printing facility, and a farm project in the outskirts of Amsterdam, to then come to back to Move Amsterdam and dive into the world of flavors, history, taste, and innovation.
While arriving to Ride Out, customers will have to pick their favorite ride from a selection of Gazelle e-bikes.
There, they will discuss the impact of 3D printing in the future, both from its potential and most immediate challenges, to its future and the impact it will have on society and production.
From art to a machine that prints themselves, 3D printing is revolutionizing the manufacturing techniques, not just changing the production stream, but also having an impact on logistics and the future of cities.
On this farm, they will see the research and work that the farmer and Chef Andrés Jara is doing. He doesn't just uses sustainable agricultural techniques– working with Stadsgroenteboer and many other farms around the country, but also use ingredients that are in our surroundings to create delicious products to inspire and encourage others to cook and create awareness of our food choices.
Attendees will pack and add to their bag a sample of that delicious spreads and they’ll do their last swap of bikes before heading back to the Move Amsterdam, where RideOut is located.
Once they're back, they’ll have to plug the bikes, unload their bags, and get comfy for the last bit of the session: having a drink, trying the spreads, sharing ideas, and hearing the last talk of the day from Chris Dekker and Kike Molares, while they listen, they will have to pick their favorite bike and explain why, while they taste the fruits of their ride, from farm to table
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!