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LEKKER Bikes Aims for Growth in Dutch Market with 2nd Generation Jordaan+ & Jordaan GT

A fresh focus on their home market with an updated modern classic step-thru model for everyone

Amsterdam | 19/09/22 – born in Amsterdam and raised in Australia since 2009; LEKKER Bikes announces the 2nd generation of its best selling models, the Jordaan + and Jordaan GT.  LEKKER first launched in Australia, bringing the Amsterdam way of moving across the world.  After years of testing and perfecting its Dutch-style eBikes and cracking the Australian market, LEKKER now brings its internationally proven models mixed with Dutch design and Australian influences to a new chapter: Europe. LEKKER is home.

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LEKKER was an idea dreamed of by Meindert Wolfraad, a Dutch man who landed in Sydney, Australia, in 2008 with the aim of perfecting his English - he soon noticed a gap in the market when it came to getting from A-B. Traditional Dutch bikes were uncharted territory for the Aussies – they were used to mountain bikes or racing bikes. Fast forward to today, LEKKER is the market leader in Australia, with brand stores in Melbourne, Sydney and Brisbane. You see Aussies all over the country hopping on their LEKKER Bikes to pop to the market or with a surfboard in tow en route to catch some waves. Recently opened brand stores in Amsterdam and Berlin are part of their ambition to make tracks around the globe.

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The updated Jordaan Range

The next generation Jordaan models bring the best of both worlds to create an elegant ebike with industry-standard modern componentry coupled with the traditional Dutch city bike aesthetic renowned the world over.

This modern and electric take on the classic step-thru frame that’s for everyone. This is pure Dutch design from front rack to back. A range to get you out and

about – and loving every minute. Whether you’re on your way to work, or somewhere way more interesting. Light and fast. Powerful and silent. Boasting an easy-to-service approach which lets you connect to thousands of service centres and 'move the Amsterdam way' anywhere in the world! 

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Jordaan GT

The Jordaan GT is up for carrying heavy loads and travelling further. It’s powerful, stylish and sporty, with some seriously high specs for a smooth and seamless ride. What are you waiting for? Get on, and get going. And going. 

The Bafang M420 motor has a serious 80Nm of torque, and it laughs at locked gearing system problems with stepless Enviolo gearing. Shift from a standstill, stop and go without worries. Plus it’s got a 310% gearing ratio, which means total control. The Gates CDX carbon belt drive is weather-resistant, flexible, durable, it’s made with stretch-free Gates carbon fibre tensile cords. And it’s silent too.

More about the Jordaan GT: click HERE (Dutch), or click HERE (English)

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Jordaan+

Putting the fun into functional. Sure there’s the removable battery with up to 85km on a single charge. Front and rear racks are included, as well as STVO-approved front and integrated rear lights, handy kickstand and handlebar lock. The Shimano 3-speed hub slots seamlessly in with the Bafang H400 Series motor and Pedal Assist system to give you the smoothest ride, every time. But riding the Jordaan+ is the cool bit, with its classic design and powerful front-wheel motor. 

More about the Jordaan+: click HERE (Dutch), or click HERE (English)

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More About LEKKER

Founded in Amsterdam in 2009, LEKKER is the market leader in Australia, with brand stores in Melbourne, Sydney and Brisbane. Recently opened brand stores in Amsterdam and Berlin are part of their ambition to make tracks around the globe. Carried by their 4.5 Trustpilot rating, LEKKER design brings iconic Dutch bicycle design in its most refined form. Boasting an easy-to-service approach which lets you connect to thousands of service centres and 'Move the Amsterdam way' anywhere in the world! 

Favicon for lekkerbikes.com Premium Dutch eBikes | Shop now | LEKKER Bikes lekkerbikes.com
Favicon for instagram.com LEKKER Bikes (@lekkerbikes)  instagram.com

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About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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