Silca announces the latest version of their famous hand pumps IMPERO plus a new color for their CERAKOTE Ti bottle cages and bolts.
The Impero 2.0 brings some functionality improvements staying true to the original slick look and lasting qualities, both pocket and frame versions have been updated.
Indianapolis / Amsterdam – 15th February 2023 – Silca announces today the launch of the newest version of the iconic and multi-awarded IMPERO hand pump, the IMPERO 2.0, both in frame and pocket versions, plus a new color in their Sicuro Ti CERAKOTE line, the Midnight, inspired by color of the bearing manufacturer Chris King.
Sleek and ready for action, the Impero Frame Pump 2.0 has a few modifications and includes everything you expect from one of our heritage pumps. The most notable improvement is that we have reduced the number of sizes available, but not the fitment. Incremental adjustments are achieved with a turn of a 4 mm hex within the handle and provide a tighter fit for those in-between sizes. No more rattles or a need for a strap to secure the pump to the frame.
The mini-pump to put all others to shame. The leather gasket and metal construction make this the most efficient mini-pump on the market. Save time and frustration with the Pocket Impero 2.0. Aesthetically, the changes are apparent, all black rubber grip and grooves on the handle (replacing the O rings on the previous model). Functionality and reliability remains the same.
The SICURO Titanium is the classic Ti bottle cage re-engineered and is made from ultra-lightweight aerospace-grade titanium tubing. These cages feature updated longer slotted eyelets that allow the cage greater extension in the fore-aft positioning, to account for differences in mounting locations from frame to frame, enabling riders to place cages precisely where they want them.
Adding to the charm and durability, SILCA has been able to custom Cerakote their titanium line-up. Cerakote is the world's leading high-performance ceramic coating for use in aerospace, military, and biomedical applications. At only 1 micron thick, Cerakote high-performance ceramic coating increases abrasion resistance by more than 100 times while increasing corrosion resistance more than 1000 times over traditional metal finishes and paint coatings.
Cerakote even improves fatigue resistance by eliminating the possibility of surface scratching or notching which can lead to stress cracking over time. For the SILCA Sicuro Titanium cage, Cerakote Ceramic coatings offer 100% color fastness, and will not show wear through even after 10,000 bottle insertion and removal cycles.
SILCA was founded in 1917 by Felice Sacchi outside of Milan, Italy and was well-known for the first company to put gauges on pumps, the first to produce a true ‘high-pressure’ frame pump and the first to work with revolutionary lightweight material plastic after the end of WWII, and later the first to bring CO2 to roadside inflation. Today SILCA is located in Indianapolis, IN where it continues to build iconic products that utilize the finest materials and craftsmanship available while pushing technological boundaries by leveraging the most modern engineering and manufacturing practices and materials.
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!
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