The Super73 RX600, based on the SUPER73-RX model, was built specifically for EICMA 2022 and pays tribute to the 1986 Yamaha Ténéré XT600, known as "The Monster of the Desert" for its dominance in the Paris Dakar. The Ténéré was Yamaha's first bike built for the race and combined speed, durability, and reliability, sparking a new segment in motorcycling known as the adventure market.
In mirroring the iconic look, SUPER73 has used the three Yamaha RAL colors. A TFX suspension provides dune-bashing comfort while a vintage roadbook reader ensures you stay on track. The build also includes a matching drinking camelback system installed on the bike to avoid dehydration in the desert, beefy grizzly tires, custom-painted plastics, and is complemented by a one-off hand-painted helmet made by our friends at Hedon. Lastly, the bike includes a cool rear rack for a small personal carrier bag, a custom race card throwback to Paris Dakar, along with anodized crank arms, dropouts, and fork parts to give this bike that special SUPER73 touch.
Known lovingly as ‘The Monster of The Desert’ the 1986 Yamaha Ténéré XT600 was an iconic bike that became a legend in the dunes of North Africa. Made famous by Frenchman, Cyril Neveu’s success at the Dakar, clocking up five wins in less than a decade.
Neveu (born 20 September 1956 in Orléans, France) is a French former professional motocross, enduro, and rally raid racer. He is notable for winning the motorcycle division of the Dakar Rally five times in 1979, 1980, 1982, 1986, and 1987. He was the first competitor to win the Dakar Rally in the motorcycle category in 1979 and in 2013, was named an FIM Legend for his motorcycling achievements. His achievements on two wheels inspired a generation of riders and became a hero in the eyes of many in what is without a doubt one of the most challenging races on the planet.
The Ténéré was Yamaha’s first bike built specifically for the race. Combining its speed, durability, and reliability made it a master in crossing deserts. Every inch of the bike was designed to end the drought that plagued Yamaha for years. The result was a modern classic that shines through even today. The Ténéré had an unexpected side effect in sparking a completely new segment of motorcycling that came to be known as the adventure market. With its stark blue and yellow colorway that is instantly recognizable, even 35 years later, this bike has refused to fade into obscurity.
For full details on the SUPER73EU activities visit SUPER73.com and follow along on Facebook®, YouTube® and Instagram®.
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73eu on social media.
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!
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