Velocio Apparel launches new Unity Jersey, 100% of this year’s jersey profits will support two mental-health focused non profit organisations.
The UNITY 2023 project is dedicated to finding these bright spots, and through them, finding the motivation to move forward. 100% of this year’s jersey profits will support two mental-health focused non profit partners; NAMI, the National Alliance on Mental Health, based in the United States, and WHO European Framework for Action on Mental Health, based in Europe.
The last several years have been consumed by disease, political division, war, and uncertainty. These experiences and situations have created a deep crevasse many of us have fallen into. What’s been more evident than ever before is the need for connection: the unmasked smile, the group ride, a laugh with friends.
One of the most difficult things about dealing with mental health is starting — finding the motivation to take that first step. Our lives rarely follow a straight line, and they're never as simple as black and white. UNITY 2023 is a physical representation of the circuitous journey each individual navigates.
The jersey design reflects that life will always be messy, and the lines we use to define our day will never be straight. The color, texture, and light in our lives — our connections and our community — are what provide support and solidarity to begin, and to keep going. The Special Edition (SE) UNITY jersey combines the versatility and performance of the signature jersey with a unique one-time print.
UNITY 2023 takes all the versatility and function of Velocio's Signature Jersey and attaches it to a campaign for supporting those struggling with mental health.
There's no simple answer or straight line to addressing mental health. It's a series of messy and mixed emotions, punctuated by bright spots of connection and joy. A journey that is reflected in the UNITY 2023 design.
Printed on the same versatile design as Velocio's renowned Signature Jersey, the UNITY SE offers an exceptionally functional reminder to continue moving forward.
Founded in 2017 with the goal to “Make a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually that speaks to a chosen initiative, an issue that requires the world to come together to work for a greater good. One hundred percent of the profits from Unity Jersey sales are donated to charities that embody this mission.