SUPER73 and VISSLA Showcase Custom Bike Combining Innovation with Urban Heritage
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20 June 2023 - VISSLA and Super73 have joined forces to create the ultimate adventure duo featuring a one–off custom SUPER73-S2 electric bike and a surfboard handcrafted and laminated by VISSLA Creator and Innovator @paulduvignau. Vissla embodies the modern do-it-yourself attitude within surf culture and craftsmanship. This custom masterpiece perfectly captures these values by providing a bike that does more with less.
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SUPER73 combined innovation with urban heritage by fusing electric mobility with surf culture through Vissla's creative ambitions. The design is based on the Vissla resin logo, which is all hand-made, making each one unique.
This partnership is fueled by the desire to go the extra mile, with this SUPER73 x VISSLA custom frame fully hydro-dipped to mimic the resin work of surfboard lamination used through the Vissla logo. Minor details such as the surf rack, panels, grips, and customized Vissla wetsuit dry bag are included to tie this urban adventurer together.
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The SUPER73-S2 VISSLA is designed to be the perfect bike to handle the road and beach with storage on the panels, a rack for your surfboard, and GRZLY tires to handle any terrain. Whether you are waking up at the crack of dawn to go surfing for the day or solely running errands, this is the perfect bike.
See this custom in action in the media kit with Vissla creator Paul Duvignau as he rides a handmade custom board to accompany this custom SUPER73-S2 and the incredible process of bringing this unique bike and surfboard to life.
For full details on the SUPER73EU activities, visit SUPER73.com and follow along on Facebook®, YouTube® and Instagram®.
ABOUT SUPER73®
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73eu on social media.
ABOUT VISSLA
Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. We constantly strive to minimize our environmental impact and protect the oceans and waves that raised us. This is a surf-everything and ride-anything mentality.
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