12 July, Amsterdam – The SUPER73-RX custom bike, designed through a collaborative partnership with Spray.Bike and chosen by popular vote, showcase the accessibility and creativity of bike customization while featuring an eye-catching design brought to life by the joint effort of the Spray.Bike and HALO teams. The winning design came from Davide Trevisan of Venice, Italy. This custom is special as it was designed by one of SUPER73’s newest community members.
“For me - born at the end of Generation X - the 80's and the 90's are a great source of inspiration and a motive in my designs: vivid colors and simple patterns are fundamental to bring positive vibes and a holiday attitude. I then went to the Spray.Bike website and looked for bright colors that you could find in a Vision Skateboarding deck and mixed them with a fluo-animalier-tiger skin pattern that was recurring in the old MTV logo,” said design winner Trevisan. “Thank you, everyone, for your votes, comments, appreciation, and support! I can't wait to do a wheelie with it!”
Spray.Bike is a collective effort by three companies: Brick Lane Bikes, Vicious Cycles Athens, and Cosmos Lac. They aim to make bike customization accessible to everyone, regardless of their experience level.
During the design contest, hundreds of amazing designs were received. However, there could only be one winner. The contest involved its followers by having them vote for their favorite design. Subsequently, SUPER73 invited the Spray.Bike team to its headquarters in the Netherlands, where they collaborated with the HALO team to bring the design to life.
SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73eu on social media.
Spray.Bike is a collaboration between three different companies: Brick Lane Bikes – a major international manufacturer, retailer and wholesaler in the bike industry, based in London Vicious Cycles Athens – an urban bike workshop in the centre of Athens, Greece Cosmos Lac – a high-tech paint manufacturer based in Greece.