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The Bike Shop will sell the SUPER73 Limited Edition Black Out Series Models exclusively.

London/Amsterdam - 10 April 2024 - E-bike brand SUPER73 has today announced its partnership with luxury department store Selfridges and tech company Smartech, selling two of SUPER73’s premium models.  Prices range from £5’099 for the SUPER73 R- Black Out exclusively at Selfridges and £2’799 for the SUPER73 ZX - Metallic Aluminium. Both models are available for test rides at the Selfridges Oxford location in The Bike Shop, curated by Smartech.

SUPER73 e-bikes may be booked for test rides at Selfridges here. The brand’s presence in London further demonstrated SUPER73’s commitment to the UK market and its overall mission to bring the benefits of e-bikes to more people.

“The London cycling scene is thriving; with fast-improving infrastructure on the horizon for 2024 and 2025, the demand for e-bikes continues to rise,” said Nico Danan, Vice President, EMEA, SUPER73. “We are super excited to work with the Smartech and Selfridges teams. They share our passion for delivering unparalleled customer experience with dedication to style, safety, and innovation. We can’t wait to see the London community in the store testing Super73 e-bikes and joining our Supersquad!”

Rory McCloskey - Business Development Director, Smartech Retail Group comments, “We have seen incredible demand for our ever-growing e-bike assortment, and this partnership with SUPER73 is really exciting as it will allow us to continue to cater to increased consumer demand, providing individuals with more options for cycling in the London scene on exclusive models only available for purchase in The Bike Shop, Selfridges.”

The Limited Edition  SUPER73- R Blackout 

SUPER73 R Blackout SE:  SUPER73’s flagship model is going dark with an all-new colorway, full suspension, and four-piston brakes. Paired with Blain handlebars, this Special Edition bike offers one of its most refined rides.

Smartech’s immersive retail experience, where consumers are encouraged to try, play, and discover the latest from the world’s top creators, offers the opportunity to explore the SUPER73 model range at The Bike Shop, curated by Smartech, a space transformed into a one-of-a-kind electric vehicle destination complete with e-bikes, apparel, and exclusive gear.   The Bike Shop demonstrates a new era of urban travel, introducing the future of transportation. Customers will be able to discover and try the best bikes and accessories in the industry.  Together with Selfridges, Smartech has brought a collection of the very best in e-vehicle innovations from up-and-coming entrepreneurs reinventing the cycling industry.

This partnership marks a step forward in SUPER73’s presence in the UK, as it expands its sales and service footprint to meet customer demands in the market.

Favicon for news.twotoneams.nl SUPER73 at Selfridges news.twotoneams.nl


SUPER73® is an American lifestyle adventure brand based in Orange County, CA, that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base that includes A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73eu on social media.

About Smartech

Smartech's journey began amidst the dissatisfaction with conventional tech retail. The vision: to craft the ultimate destination for innovation, cherished by patrons and their loved ones. Seven years on, global presence, in partnership with leading luxury department stores such as Selfridges, KaDeWe, Printemps and Rinascente stands testament to this commitment. With each location retaining its unique identity, Smartech's mission remains constant: to amplify the voices of innovators, from emerging talents to established brands, while delivering unforgettable experiences that evoke wonder.

About Selfridges

Selfridges transcends mere retail; it stands as a landmark destination and social centre where everyone is welcome. With an array of amenities such as cinemas, restaurants, bars, and cultural events, it serves as a playground for collaboration and innovation. Additionally, it hosts an ever-evolving roster of collaborators, artists and designers, fostering exploration and idea-sharing. Named the Best Department Store in the World four times, Selfridges is dedicated to redefining shopping as a responsible, purpose-driven, and delightfully entertaining experience.

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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