Indianapolis, U.S.A /Amsterdam, The Netherlands – July 22nd, 2024 – Silca, a leading innovator in high-performance bicycle pumps, tools, lubricants, and accessories, today announced a multi-year partnership with Team Visma | Lease a Bike, the world's most dominant pro cycling team over the last two years.
Through this agreement, Silca will become the official chain wax and bike care (cleaning) partner of Team Visma | Lease a Bike. The team's riders, including Tour de France champions Jonas Vingegaard, Wout van Aert and Vuelta Espana winner Sepp Kuss will rely on Silca's scientifically formulated lubricants and cleaners to keep their bikes performing at peak efficiency throughout the season and through the 2025 season.
We are thrilled to officially partner with Team Visma | Lease a Bike, of whom we have been great admirers and friends for many years. Visma is a team renowned for its dedication to performance and innovation.Their commitment to excellence and marginal gains, aligns perfectly with our own goals, and we are confident that our products will provide them with the winning edge to achieve their goals. At the same time, they will provide us with critical feedback at the highest level of our sport, to help us guide a new generation of Silca products for years to comeJosh Poertner, CEO of Silca.
Silca's award-winning lubricants, including the oil based Synergetic, Super Secret Drip Wax Lube, Secret Chain Blend Hot Melt Wax, are the most efficient on the market and offer exceptional performance in all weather conditions. The company's comprehensive line of bike care products including Ultimate Bike Wash, Chain Stripper, Brake and Drivetrain Cleaner, and Ceramic Waterless Wash are all designed to work in conjunction with their wax drivetrain products, which ensures that Team Visma | Lease a Bike's equipment will be impeccably maintained before and after every race.
As Team Visma | Lease a Bike we are looking for the fastest and best way of lubrication in every race & condition. Chain waxing gives us the best chain possible in all conditions and Silca is a leading company in this area. Their expertise and innovative mindset align with our need and quest to continuously improve our equipment.Jenco Drost, Team Visma | Lease a Bike’s Head of Performance Equipment
This partnership further strengthens Silca's commitment to supporting professional cycling at the highest level and continues our history of developing products for the highest-level athletes and then bringing them to everyday cyclists. The company has a long history of sponsoring elite athletes and teams, and it is excited to play a role in Team Visma-Lease a Bike's continued success.
Silca is a leading innovator in high-performance bicycle tools and bike care products. The company's products are used by professional cyclists and everyday riders around the world. Silca is committed to improving the cycling experience both on and off the bike through constant product innovation backed by science.
Team Visma | Lease a Bike is the world's dominant professional cycling team. The team has won numerous major races, including the Tour de France, Giro d'Italia, and Vuelta a España. Team Visma | Lease a Bike is known for its aggressive racing style and its commitment to innovation.
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!
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