The Cycling Apparel Brand Is Expanding Into the Fitness and Activewear Space
6 February 2025, AMSTERDAM - CIOVITA, South Africa’s premier cycling apparel brand, is excited to announce the launch of the Motion Range, marking its expansion into the fitness and activewear space. With a reputation built on precision, innovation, and elite performance, CIOVITA continues to raise the bar by applying the same level of craftsmanship that has made its cycling kit a favourite among athletes worldwide.
For over a decade, CIOVITA has been synonymous with quality and sustainability, designing and manufacturing every piece of cycling apparel in-house. This commitment to excellence has enabled the brand to ensure complete product control, eliminating fast fashion and prioritising authenticity. The Motion Series extends this philosophy to a broader audience, combining advanced fabrics with the expertise CIOVITA has honed in the cycling world.
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The Motion Range is engineered for high performance across a variety of activities, meeting the demands of athletes with a focus on comfort and durability. Designed for gym enthusiasts, road and trail runners, padel and tennis players, yoga practitioners, and outdoor adventurers, each piece integrates breathable, moisture-wicking fabrics that keep athletes cool and comfortable during demanding physical activity. The range also features flexible, form-fitting designs that provide unrestricted mobility in every setting, from high-intensity training sessions to scenic weekend hikes.
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Sustainability remains at the heart of CIOVITA’s ethos, and the Motion Range exemplifies this commitment. The range includes technical fabrics, such as training tights made from recycled Lycra, which not only reduce waste but also deliver the same premium fit and performance CIOVITA is renowned for. This approach underscores the brand’s dedication to crafting products that support athletes while minimising environmental impact.
“We are excited to introduce the Motion Range as a natural extension of CIOVITA’s dedication to performance and innovation,” says Andrew Gold, CEO of CIOVITA. “This collection allows us to apply our extensive knowledge to a broader range of athletic pursuits, while staying true to our values of sustainability, quality, and precision.”
As with all CIOVITA products, the Motion Range is crafted with the same unwavering attention to detail that has made the brand a leader in the cycling industry. Produced in CIOVITA’s state-of-the-art manufacturing facility, each garment is designed to support athletes in achieving their peak performance, blending technical fabrics with world-class craftsmanship. The Motion Range represents a bold step forward for CIOVITA, solidifying its place as a brand that transcends cycling and empowers athletes across disciplines.
