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Cycle Capital Chooses Innovation with CIOVITA as Its Clothing Sponsor

Amsterdam, 11 March, 2025 – The Amsterdam cycling club Cycle Capital is joining forces with the South African cycling clothing brand CIOVITA. Beginning this year, CIOVITA will supply the official cycling clothing for the women's and paracycling teams. The collaboration will be for the next three seasons.

Innovative Clothing for Ambitious Teams

Cycle Capital was looking for performance-oriented and comfortable cycling clothing that meets the high demands of its riders. With CIOVITA as a new partner, that ambition is being realised. The brand, based in Cape Town, is known for its technological innovations and focus on performance.

CIOVITA founder and CEO Andrew Gold is looking forward to the collaboration: “Cycle Capital is building a sustainable and committed cycling club. We are proud to equip the teams with top-quality cycling clothing, so that they can perform optimally and thus also contribute to the international image of Amsterdam's vibrant cycling culture.”

Arjen Kuin, co-founder of Cycle Capital, is also enthusiastic about the collaboration: “Together with CIOVITA, we share a passion for innovation and continuously pushing boundaries. We are proud that they recognize themselves in our ambitions and our unique club model.”

Life in Motion: the philosophy of CIOVITA

The core of CIOVITA’s brand philosophy is ‘Life in Motion’ – always on the move, always looking for improvement. From Cape Town, the brand develops and produces high-quality cycling clothing that is worn worldwide. From expertly designed jerseys to high-performance bibs, each garment undergoes rigorous testing to meet the highest standards of performance and comfort.

Cycle Capital’s team clothing, designed in the characteristic and inclusive club style, will be available to both racers and club members.

Future plans: to the highest level

Cycle Capital has the ambition to perform at the highest level with its cycling teams. The Amsterdam cycling club is committed to further growth and development of the teams in women cycling, paracycling, gravel and crit cycling, with the aim of growing to World Tour level.

Note for editors:

For images and press kit: www.cyclecapital.cc/pers

Credits photography: www.acrowphotography.com

For further information or any questions about this press release, please contact:

Eline Deutekom, Founder Cycle Capital

E-mail: [email protected]

Website: www.cyclecapital.cc

Jessica Wilkinson, Global Community Manager CIOVITA

E-mail: [email protected]

Tel.: +27 21 461 3931

Website: www.CIOVITA.com

About CIOVITA

CIOVITA designs and manufactures high-quality cycling clothing for demanding cyclists. The clothing of this South African clothing brand is tested under the toughest conditions and is made of technologically advanced materials and finishes. The name CIOVITA means ‘life in motion’ and this philosophy is at the heart of the brand. Cycling is a sport that constantly pushes the boundaries – faster, further. Standing still means going backwards. CIOVITA strives to continuously innovate and make improvements in the search for perfection. This means a constant focus on learning, testing and refining. Always on the move, as the name suggests.

About Cycle Capital

Cycle Capital is a young, ambitious cycling club from Amsterdam that connects top- level sports and recreational sports. A club with Amsterdam guts, founded in January 2019, that does things differently. With a sustainable club model, applied to professional cycling. This means that the club cannot and does not want to be solely dependent on sponsorship. Cycle Capital is a club with a unique business model, a cooperative. Entrepreneurs and companies can invest directly in the club, and thus become co-owners (sharing and capital members), acquire control and generate returns. The Cycle Capital model forms a sustainable basis for developing professional cycling in Amsterdam. This is only possible with a club that is more than just professional cycling. An accessible, inclusive club that fans feel connected to.

Follow us on social media:

Instagram | www.instagram.com/cycle_capital

Facebook | www.facebook.com/CycleCapital

LinkedIn | www.linkedin.com/company/cyclecapital

X | www.twitter.com/Cycle_Capital

Strava | www.strava.com/clubs/cycle-capital-297710

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