Gravaa Partners with Twotone to Strengthen Their European Launch

Building upon its Team Visma | Lease a Bike partnership, Gravaa is now available in select retailers or online

Amsterdam, 9 June, 2025 — Twotone Consulting, a leading cycling-focused PR and Creative agency, is proud to announce it has been chosen to launch Gravaa, the pioneering Dutch brand behind the Gravaa system’s adaptive tire pressure technology. This collaboration marks a significant step in introducing Gravaa's innovative solutions to the European cycling community.

Gravaa's technology allows cyclists to adjust tire pressure on the fly, enhancing performance and comfort across varying terrains. This system has garnered attention in the cycling world, with wins from Team Visma | Lease a Bike, riders Marianne Vos, Pauline Ferrant Prevot, Matthew Brennan. And a 4th place for Wout van Aert in Paris Roubaix as well as mentions in publications like CyclingNews and BikeRadar, highlighting its potential to revolutionize ride dynamics. 

Gravaa's wheelsets, including the GRAVAA x Reserve 42|49, GRAVAA x Reserve 40|44 GR, and GRAVAA x DT Swiss GRC500, are available for purchase directly through their official website: gravaa.com. These products are designed to meet the needs of both professional cyclists and enthusiasts, offering real-time tire pressure adjustments for optimal performance.

“Twotone’s adaptable approach and presence in the cycling sector matches ours. We’re excited to get more riders riding Gravaa and partnering with Twotone to get the word out about our globally patented tire pressure system,” John Zopfi, Co-CEO, Gravaa.

Twotone, established in 2014 in Amsterdam, specializes in amplifying the presence of cycling brands through tailored marketing and PR strategies globally. The company has a track record of numerous successful collaborations. It supports brands like SILCA, Old Man Mountain, Omnium, Chiru Bikes, Shimano, Moustache Bikes, TILER Charge, Remco Tools, and CIOVITA. Twotone is proud to support Gravaa's mission, technology, and team.

"We're thrilled to work with Gravaa and bring their patented innovative technology to international cycling audiences," said Jon Woodroof, founder of Twotone Amsterdam. "Their commitment to innovation aligns perfectly with our mission to support brands that enhance the cycling experience."

This partnership will engage professional cyclists and passionate enthusiasts to showcase how adaptive tire pressure systems can transform rides across diverse cycling disciplines.

Are you interested in checking out Gravaa wheelsets?

Below is a list of official retailers, with more to come:

• Vai Vai Visby, Sweden.  

• CP Bikes Marnaz, France

• Jedi Sports, Germany

• Ski a Bike Radotin, Prague

• Gravaa HQ, The Netherlands