Gravaa Showcases Dutch Innovation at Rouleur Live London

Featuring Pilot Cycles, Parcours Wheels & Remco Bike Lift

Eindhoven, 11 November 2025 — Gravaa, the Dutch cycling tech company pioneering adaptable tire pressure systems, is proud to announce its presence at Rouleur Live in London, 13-15 November, where it will showcase its groundbreaking wheel system to the world’s most discerning cycling community.

The Groundbreaking Standard in Control & Performance: Gravaa’s system provides riders with real-time control over tire pressure, to tune their tire pressure for optimal grip, comfort, and efficiency across varying terrain.

At Rouleur Live, visitors will be invited to interact with the system hands-on, experiencing:

• Live tire-pressure modulation
• The Gravaa app interface
• Wheel construction & hub architecture

At this year’s show, Gravaa will demonstrate its technology in collaboration with its friends from Pilot, Parcours, and Remco Tools, each representing cycling innovation:

• Pilot Cycles — Premium titanium performance bike maker, presenting a custom build SCRAM Pinion Smart.Shift, outfitted with Gravaa tech.
• Parcours — A British leading performance wheel brand , partnering with Gravaa to explore integrated future wheel technology.
• Remco Tools — US/Belgian workshop innovators, displaying the Pilot x Gravaa build on the Remco Bike Lift for precision, elevated viewing.

“Rouleur Live is where true performance meets true innovation. Showing our system alongside brands who share our engineering values demonstrates where cycling is heading — smart, precise, rider-centric.” — John Zopfi Commercial Director, Gravaa.

“This collaboration reflects a collective belief: technology should enhance the ride, not complicate it. Together we're giving cyclists more control, more confidence, and more capability.” — Pieter van der Marel, Founder, Pilot Cycles

“Parcours exists to bring the thrill of engineering to cyclists around the world. Partnering with Gravaa is a natural step — innovation with tangible rider benefit.” — Dov Tate, Founder, Parcours.

Come join the team for a drink Thursday evening and discover how precision engineering, refined craftsmanship, and technology expand what’s possible on the bike and in the workshop.

About Gravaa 

Founded in 2017 by Gertjan van Ginderen, Eindhoven-based Gravaa’s pioneering adaptive tire pressure technology has revolutionized mixed-terrain racing. Entirely assembled in the Netherlands, these hubsets have won world titles and been trusted by PROs like Marianne Vos, Wout van Aert and other Visma Lease a Bike racers. With an expanding rim partner roster and dealer network, everyone can benefit from Gravaa’s system on every ride.