Fara 369 MB

FARA Cycling is a Norwegian cycling brand focussed on creating a unique purchasing experience when shopping for your next bike. Our goal is to win a place in the hearts of passionate cyclists world-wide by building from our strong Scandinavian values and creating a lasting bonds with our most important aspect – you the customer.

The verb “at fara” is Old Norse meaning “to travel” or “to venture”. The name is fitting because we built our brand to embody the experiences that adventure-through-cycling can offer.