Fara completes the saga with the launch of the new F/GR

The Norwegian company doesn't want to leave a single bit of the beautiful Scandinavian landscape unridden, to which end it has created the new F/GR that completes its trilogy of models for any kind of rider, adventure, and path.

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London 4th November 19:00 – Today Fara Cycling launches the latest iteration of its successful gravel platform, the F/GR. With increased clearance (50mm 700c), refreshed design, and geometry, the F/GR is clearly focused on accessibility and fun rather than the racing-specific bikes other brands are releasing. 

Three is a magic number, almost mystical, and with these three models, Fara Cycling believes it has every angle of drop-bar riding covered, from burly single-tracks, remote dirt roads to silky asphalt. 

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With their focus on design and development building that has built a name for Fara Cycling beyond the Norwegian borders, the young company founded by Jeff Webb embraces its adventure-based riding roots, deeply ingrained in the Norwegian cycling culture, to come up with its last creation, the F/GR.

Their Direct to Consumer model allows them to make these great bikes accessible to more cyclists by keeping pricing reasonable. Through a unique and simple online configurator, every Fara Cycling bike is tailored to the buyer’s needs and hand-built in Oslo before being shipped around the world.

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Back to the new F/GR: it boasts a bigger wheelbase and slacker angles, that together with the big tire clearance (700c x 50mm), makes it perfect for those who want to push the limits of what drop-bar bikes are capable of. Put on the recommended 43mm rubber and it transforms back into a fast and fun ride for long-dusty journeys or even brisk sub-urban commutes.

With this trinity completed, Fara is making clear that the influence between them and their landscape goes both ways, and while they are redefining bike design by the influence of their landscape, they are also affirming the Norwegian scene into one of the gravel capitals of the world, putting Norway and their bikes at the head of a worldwide dusty revolution that is already happening.

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The new F/GR is available for pre-purchase now and will be delivered in April 2022.

About Fara

Building great bikes for fellow freedom seekers

Fara was born in Norway in 2016. As a former professional cyclist, founder Jeff Webb looked to rediscover his passion for cycling outside of the competitive circus. He found it in the freedom and mindfulness of roaming freely on two wheels. He found it in the fascination of discovery and adventure, amplified by the sophisticated simplicity that is the act of cycling. With that will and mindset, Fara became the way to make premium quality bikes, usually reserved for pros and the well-off, more available to normal people. 

Fara bicycles are inspired by Nordic design principles and assembled with passion in Norway using the best components available.  Giving you the freedom to roam, discover and venture!

Product Highlights

  • Robust, carbon fiber frame and fork. 
  • Fully-internal cable routing (Token S-Box System)
  • Curved Seat-Stays for increased comfort.
  • In-Frame Stash hatch - Nifty place to carry your spares!
  • Fara Cycling IBS (Integrated Bikebacking System) - No more straps!
  • 1050g weight (Size M) - lightweight gravel frame. 
  • 700x50mm tire clearance - Go-anywhere capabilities. 
  • Round, 27,2mm Seatpost - easily compatible with many seatpost models, including dropper posts. 
  • Intuitive Fit geometry - 4 sizes to fit nearly every rider.
  • T47 Bottom Bracket - eliminates irritating creaking noises.
  • Integrated Fender Mounts - No more hassles to fit fenders. 
  • Triple Fork Cargo Mounts - Extra cargo possibilities. 
  • SRAM UDH compatible derailleur hanger - Future Proof. 
  • Direct-mount front brake for 160mm rotors - Eliminates mounting brackets/adapters
  • 12mm Through-Axles - increased torsional stiffness.

Starting price: €3500 with Shimano GRX 810.

Available in

  • 4 Sizes: Small (49cm), Medium (53cm), Large (56cm) and Large (59cm)
  • 4 Fara Colours: Fjord Green, Winter Sky Blue, Wet Asphalt and Morell Red.
  • Signature series: Phyllite / Rust Logo
Favicon for faracycling.com Fara Cycling faracycling.com
Favicon for news.twotoneams.nl Media kit: F/GR | Twotone Amsterdam Newsroom news.twotoneams.nl
Favicon for instagram.com https://www.instagram.com/faracycling/ instagram.com
Favicon for youtube.com The F/GR. Designed to take you to the most incredible places. youtube.com

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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