Simultaneously, they are also making the Hypalon Utility Strap separately available for securing everything and anything to your bike
Indianapolis - 14 December 2021 - SILCA launches new colorways for their Aero Socks in Black Mono, Yell-Oh, Bubblegum, Snow White, and Pink Italiano. Who said marginal gains can't look good? Also launching as a separate product is the new Hypalon Utility Strap for securing gear to your bike. Ideal for long distance racers who have to get creative or city dwellers that want to bring something extra.
SILCA's CEO, Josh Poertner worked with a team in Italy who are quite famous for making the finest socks in the world, and who also has some of the most modern kitting machinery in the world. The goal was to make a knit sock that won’t fall down, but has a combination of smooth and rough texture to trick the air into flowing around the lower leg more efficiently. The result is a sock which matches the aerodynamic performance of ribbed Lycra cuff socks, while retaining all of the features you demand from a cycling sock.
Check out the original press release for the Aero Socks here.
Alongside, SILCA launches the Hypalon Utility Strap as a separately available product as well today. This brings the convenience of the BOA® Closure to everything you would like to secure to your bike and opens up a new world of possibilities. Especially handy as an extra tool on long unsupported trips where you need to be creative with how you pack your bike or in the city for versatile vastening of everything you bring on your bike.
Both products are now available on their website Silca.cc.
SILCA was founded in 1917 by Felice Sacchi outside of Milan, Italy and was well-known for the first company to put gauges on pumps, the first to produce a true ‘high-pressure’ frame pump and the first to work with revolutionary lightweight material plastic after the end of WWII, and later the first to bring CO2 to roadside inflation. Today SILCA is located in Indianapolis, IN where it continues to build iconic products that utilize the finest materials and craftsmanship available while pushing technological boundaries by leveraging the most modern engineering and manufacturing practices and materials.
About Twotone Amsterdam
The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!
Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.
Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!
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