Silca Launches Breast Cancer Awareness Campaign Together with Tadej Pogačar Foundation

Indianapolis – 27th September 2022 – Silca announces today its annual initiative to create breast cancer awareness. With pink as the driving color, Silca will be launching special edition Cages, Shop Tools, and Bird of Prey bottle opener. Plus any Pink bar tape or Pink Aero Socks purchases qualify for the donation program. 

This year, taking the initiative one step further, Silca has partnered with the Tadej Pogačar Cancer Research Foundation, to bring cycling and its metabolic research closer to the topic of breast cancer.

The Tadej Pogačar Cancer Research Foundation was founded this year, and launched during a warm day of the Tour de France, together with a special edition of DMT KRSL shoes, the Pogi's. The main focus of the foundation is to bring attention to the metabolism research that Dr. Iñigo San-Millán is conducting at the School of Medicine, at the University of Colorado.

Being the champion he is, Tadej Pogačar always wanted to bring the positive impact that cycling has in his life, and the thorough work that Dr. Iñigo San-Millán puts into his training to bring such great results, to all those struggling with cancer.

Metabolism studies are especially relevant for breast cancer, and this is why Silca determined that The Tadej Pogačar Cancer Research Foundation should be the one receiving the donations. 

The mission of the Tadej Pogačar Cancer Research Foundation is to promote and fund emerging research on cancer metabolism and exercise therapies for patients suffering with cancer now, including breast cancer which is the second most common type of cancer. Specifically, the foundation is researching the most effective exercise therapies prescribed to each patient and type of cancer. Studies reveal exercise can have a beneficial effect on recovery and remission for women with breast cancer and is a main focus of the foundation’s research and funding efforts.

For this special partnership, we can expect a small gesture from the champion at Il Lombardia, along with some exciting announcements from DMT, that will bring the impact and create the awareness that this topic deserves.

The pink collection will be available in Europe starting October.

SILCA was founded in 1917 by Felice Sacchi outside of Milan, Italy and was well-known for the first company to put gauges on pumps, the first to produce a true ‘high-pressure’ frame pump and the first to work with revolutionary lightweight material plastic after the end of WWII, and later the first to bring CO2 to roadside inflation. Today SILCA is located in Indianapolis, IN where it continues to build iconic products that utilize the finest materials and craftsmanship available while pushing technological boundaries by leveraging the most modern engineering and manufacturing practices and materials.

Tadej Pogačar is a two-time Tour de France champion cyclist from Slovenia, the 2nd youngest-ever winner of the race and multiple Olympic medalist. He is a member of the UAE Team Emirates professional cycling team and is ranked the No. 1 cyclist in the world. He became interested in the field of cancer metabolism after work with his coach, Dr. Iñigo San-Millán, a world-leading researcher in the field. Tadej is proud to launch the Foundation and is highly committed to our mission and will bring the full focus and drive of his profession and brand to meet our goals. Read more about Tadej on his new personal web site.

Dr. Iñigo San-Millán is a  researcher in the School of Medicine at the University of Colorado in Colorado Springs. He has also worked over the past 26 years with professional teams and elite athletes worldwide across many sports, including soccer, cycling, football, basketball, track and field, rowing, triathlon, swimming, and Olympics. He is a pioneer in developing new methodologies for monitoring athletes at the metabolic and physiological level. Since the end of 2018, he has served as Tadej’s personal physiologist and coach during the winning of back-to-back Tour de Frances. Currently, he is the Director of Performance for Team UAE Emirates cycling.