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Twotone & Our Clients at Eurobike 2023!

15 June 2023 | Amsterdam/Frankfurt am Main - Eurobike is already next week and like we have each year since 2014, we're heading down for the cycling industry's biggest show & expect this one to be most incredible one yet! Six brands will be represented by the team in Frankfurt. Come by and say hi!

Twotone Clients at Eurobike:

  1. 🔧💨 SILCA (at the Hermann Hartje KG booth Hall 12.1 / A23)  is exhibiting their entire lineup within the Hartje booth.
  2. 👴⛰️ Old Man Mountain (Hall 12.0 / C05) will be there and on full steam and they will also show two new patent pending prototypes, almost ready for production. They are named Axle Pack and FLIP Cage and they are sleek, light, and durable bikepacking solutions.
  3. 🚲⚡Ampler Bikes (Open Air Ground F12.0 / F07 ) Chief Marketing Officer Tuuli Jevstignejev will be available for meetings on Wednesday 21 June, please schedule with Jon. Ampler will also have all five of its models available to test ride during the demo days at booth F07.
  4. 🚲⚡Super 73 (at the Comodule booth Hall 8.0 / J30 Check out the SUPER73 tribute to Tom Ritchey build custom bike in the Commodule Booth 8.0 / J30. The base for this creation was a SUPER73-ZX frame. Donned with the classic Tom Ritchey red white and blue colourway, the bike carries the spirit of Ritchey’s innovation and created "The SUPER73-ZX Team" as an ode to the early stages of mountain biking.
  5. 🚴🪖 Lazer Sport (Hall 11.0 / B18) will be presenting its newest Cerro Kineticore + the new colors of the well-known Strada.
  6. 🚲⚡ Lemmo Future (F11.0 / C17) is expanding to the Netherlands and is interested to meet retailers and media. Their LEMMO ONE E+Bike will be exhibited and available to try out.

Twotone strives to make it as simple as possible for you to communicate with one of us and/or with one of our clients. Scroll all the way down to find an easy time and place to meet at Eurobike this year! : )

  • We've got the 5th edition of our famous tradeshow  'zine going to print this week and we're very excited about this one! (The header image is a teaser of the cover page featuring local punk band, The Asbest Boys, that played our 8-year party!)
  • Of course, new stickers fresh for the show are being printed as I type! Here is a sneak peek. : )
  • As mentioned above, the next Mechanics of Joy show will be broadcast live from Eurobike on June 22 at 14:00 CET from Old Man Mountain's booth.
  • Last but certainly not least! Our Eurobike dinner is back on Thursday June 22nd! RSVP here if you'd like to join

We'll be posting additional details about the rides, events, and parties we'll be attending on Instagram!

Have fun at the show and we hope to see you there!

Jon, Kike, Jean & Malo

Twotone Clients at EUROBIKE 2023

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🔧💨 SILCA (Hall 12.1 / A23)

Twotone’s oldest client, SILCA, will be joining Eurobike this year by way of the HARTJE booth. 

Since 2018, Twotone has earned editorial features for SILCA across the Benelux, UK & DACH. Over the years, we’ve connected SILCA with partner brands, ambassadors, shot photos, produced shoots, led dealer tours and so much more.

More news about SILCA here

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👴🏔 Old Man Mountain (Hall 12.0 / D05)

Old Man Mountain is expanding their presence on the European market and Twotone is proud to be helping them with their international expansion. Old Man  Mountain was born from the need to mount racks on bikes without traditional mounting points. This started with QR skewer-mounted racks, and has evolved into a full line of optional Fit Kits for Thru Axle, or QR Skewer mounting our Divide racks on any bike. 

“Old Man Mountain racks are the most ver-satile racks available. Capable of mounting to full-suspension mountain bikes, gravel bikes, road bikes, fat bikes, even tri-bikes if that’s what you’re in too”.

Meet with OMM at Eurobike here.

More news about Old Man Mtn here

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🚲⚡ Ampler Bikes (Open Air Ground F12.0 / F07)

In 2016, Ampler launched their first e-bikes & Twotone is proud to have supported them since 2018. Initially with their launch in the Benelux market, multiple media rides and events over the years. Twotone also assisted with Ampler’s UK PR event earning a review in the Guardian. Recently Twotone had the opportunity to support a media visit to their factory in Tallinn where each bike is hand-assembled.

Amplers are built to last you a lifetime and it was great to see everything done with great care and attention to detail!

Come and see Ampler bikes at the heart of Amsterdam around the corner from the Twotone office at Haarlemmerstraat 41. 

More news about Ampler here

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🚲⚡ SUPER 73 ( Hall 8.0 / J30) 

Discover the world of Super73, where electric adventure meets custom innovation. With their iconic retro design and cutting-edge technology, Super73 is redefining urban mobility. From their stylish production models to their wild custom creations, Super73 offers a thrilling E-bike ride like no other and Twotone is very proud to support them with PR and communications in Benelux, Italy & France!

At this year's Eurobike you can spot their Ritchey tribute bike at the Comodule booth.

More news about Super73 here

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🚴🪖Lazer Sport (Hall 11.0 / B18)

Twotone just recently produced a shoot in the diverse and stunning landscapes of the Spanish regions of Granada and Almeria for the helmet brand Lazer.

For the production, the cast and crew embarked on a creative journey, blending the beauty of these regions with the spirit of cycling, resulting in an inspiring visual narrative that pushed boundaries and left an indelible mark on all involved.

Look out for some exciting news from Lazer at this year’s Eurobike and make sure to check out the BroomWagon podcast that will visit the Lazer at Eurobike on Friday!

More news about Lazer Sport here

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🚲⚡ Lemmo Future ( Open Air Ground F11.0 / C17) 

Lemmo, Twotone’s newest client, embodies a great fusion of style and technology, offering sleek and cutting-edge bikes, with an emphasis on innovation and sustainability.

We just had the chance to test ride all of their bikes at this years Micromobility conference in Amsterdam and are impressed! 

We will support Lemmo with PR and communications in the Benelux.

More news about Lemmo Future coming this week!

Twotone clients & team on the scene:

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Schedule Meetings with the Twotone team:

  • Jon (All clients & new business)
  • Kike (Lazer & Lemmo)
  • Malo (Old Man Mountain)

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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