HUNT Wheels and drivetrain technology company Classified have joined forces to create industry-leading wheel systems.
Antwerp/Amsterdam – March 9th 2023– HUNT Wheels and drivetrain technology company Classified announced today that the two companies have joined forces to create industry-leading wheel systems.
Proven at the highest level of racing and relevant to all types of riders, the Classified Powershift system has shaken up the cycling industry in a short amount of time by combining the benefits of both 1x and 2x drivetrains through a sleek, wireless system that eliminates the front derailleur. HUNT has been creating purpose-built, wide, tubeless wheels for riders since 2015, and has become known for world-leading aerodynamics, uncompromising specifications and steadfast reliability. The partnership will include the integration of Classified’s proprietary rear hub shell hardware into select wheels from HUNT’s product line, which includes high-performance bicycle wheels for road, mountain, and gravel riding. The goal of the partnership is to create a more streamlined, efficient, and effective cycling experience for riders of all levels.
The collaborative product range will commence with the (Giro stage-winning) 48 Limitless Aero Disc and the featherlight (1270g) 40 Carbon Gravel Disc; two wheels aimed squarely at delivering performance for road and gravel racing. The wheels will be offered ‘Classified-Ready’, meaning the Classified hub shell has been hand-built into the HUNT rear wheel, ready for the installation of the Classified drivetrain system. The wheelsets will retain HUNT’s proven, FEA-developed front hubs.
In addition, long-time HUNT partner Mason Cycles will now be offering Classified drivetrain options on their bikes, marking the coming together of three innovation-focused companies.
We are very excited to partner with two companies like HUNT and Mason, who bring a uniquely innovative stance to wheel and frame design. Pushing boundaries is part of Classified’s DNA, so we love to work with partners who also set out to disrupt the status quoSteven Wong, Global OEM Manager, Classified.
We embraced the advantages of 1x gearing early on, and have watched Classified with great interest since they launched. There are many cycling innovations that we are promised will be 'the next big thing', but from the beginning it was clear that Classified had something very different.Dom Mason, Founder, Mason Cycles
At HUNT, we’re always looking for opportunities to improve the riding experience through innovation and technology. We’re very impressed by the benefits offered by the Classified Powershift system, are excited to build those benefits into select, purpose-driven HUNT wheelsets.Bryson Ross, Marketing Director, HUNT Wheels.
You can find both new offerings from HUNT on the Classified stand at the CyclingWorld Europe show in Dusseldorf on 10-12 March, with the 40 Carbon Gravel Race featuring on MASON’s Exposure bike.
Both wheelsets are available to pre-order now at huntbikewheels.com, and will arrive with riders in June.
Powershift Technology is a wireless shifting technology that allows you to shift gears instantly and under full load. Its first application is the Powershift hub, which replaces the front derailleur. The Powershift hub offers unrivalled shift quality, high gearing range and small steps in between gears combining the benefits of both 1x and 2x.
Designed by HUNT's in-house engineering team to meet the needs of the modern rider, at the speeds they ride at. We ride at a range of wind yaw angles far greater than previously considered, and so HUNT Limitless is able to deliver aerodynamic supremacy across a wide range of riding and at real-world speeds.
The HUNT 40 Carbon Gravel Race Disc wheelset was built to meet the needs of the gravel racer and rider. Wide and lightweight 40mm-deep hookless rims offer durability, quick acceleration and aerodynamic efficiency, intended for use with modern width gravel race tyres.
Classified is a deep tech company with the mission to create drivetrain products that transform the riding experience and performance of all cyclists. Classified was founded in 2019 and employs 50 people, located in their Antwerp (Belgium) and Eindhoven (the Netherlands) offices. Classified's award-winning products (Powershift drivetrain systems and Classified wheels) are equipped on more than 40 bicycle brands, and available from a global network of certified distributors and dealers. The company's investors include well-respected Olympic and World Champion riders Tom Boonen, Anna Van der Breggen, Andre Greipel, Marcel Kittel, and Philippe Gilbert.