At EUROBIKE 2024, Procraft, part of the Merida Centurion Group (MCG), will be relaunching its brand and introducing new products. A new chapter begins, with a fresh presentation, high-quality products, and eco-friendly packaging developed by Keim Identity to make it possible for the brand to stand out.
A traditional brand with a new shine:
Since 1984, Procraft has been offering excellently crafted bicycle components known for durability and safety. Thanks to extensive product testing using the EFBE TRI-TEST® method, which is well beyond the legal standard, Procraft stands for maximum reliability and long service life.
jpg
jpg
jpg
The new plastic-free packaging perfectly complements Procraft products' first-rate durability and fits in with the brand's commitment to sustainability. Moreover, its products come with a 5-year guarantee.
Offering a wide range of products from mini-tools and bottle cages to saddles, handlebars, and pedals, Procraft, with its 40 years of experience, is making a fresh start at EUROBIKE.
jpg
jpg
jpg
L’EUROBIKE 2024, a new start:
On the opening day of EUROBIKE, between 4 and 6 p.m., we'll be celebrating the relaunch of Procraft and the brand's 40th anniversary.
Come and visit us in Hall 12, booth A15... and join us for a toast!
This partnership aims to raise awareness of BikeFair’s trusted marketplace for buying and selling pre-owned and new bikes and cycling gear, with a focus on growing its reach across the Benelux region.
Receive exclusive news
Are you a journalist or do you work for a publication? Sign up and request access to exclusive news.
