BikeFair Selects Twotone Consulting to Drive Awareness and Growth in the Benelux Market

Amsterdam, 1o July, 2025 — Twotone Consulting, a leading communications agency specializing in the cycling and mobility industries, is excited to welcome BikeFair as its newest client. This partnership aims to raise awareness of BikeFair’s trusted marketplace for buying and selling pre-owned and new bikes and cycling gear, with a focus on growing its reach across the Benelux region.

Bikefair.nl offers a secure, transparent alternative to traditional marketplaces, eliminating scams and uncertainty for both buyers and sellers. The marketplace verifies listings, ensures safe payments, and provides a hassle-free process that puts cyclists first. Whether you're a commuter, weekend rider, or family looking for a reliable bike, BikeFair makes finding the right ride easier, safer, and more sustainable.

“We’re proud to work with a company that’s rethinking what trust and simplicity look like in the previously owned bike space,” said Jon Woodroof, founder and CEO of Twotone. “BikeFair is exactly the kind of smart, cyclist-first brand we love to support.”

Twotone will support BikeFair through:

• Strategic PR & media outreach – Telling the BikeFair story across lifestyle, consumer, cycling, and mobility media

• Benelux market awareness – Leveraging Twotone’s strong regional presence to engage cyclists and partners

• Brand storytelling – Refining and amplifying BikeFair’s message of transparency and trust

“At BikeFair, our mission is to make buying, selling and even maintenance of second-hand bikes as easy and safe as possible,” said Jan Pecník of BikeFair. “We’re excited to work with Twotone to bring that message to more people in the Benelux — one of the most bike-loving regions in the world.”

With this collaboration, BikeFair is poised to expand its impact in one of Europe’s most vibrant cycling regions—helping more people find better bikes, with less stress and greater peace of mind.

About BikeFair.org

BikeFair empowers every single person on the planet to trade, own and love a bicycle by removing all physical, psychological, informational and financial barriers. By creating a marketplace of trust, digitizing cycling, and supporting the community and all industry players, we are striving to make cycling the most accessible, independent, and sustainable way of transportation and a healthy and fun hobby for all.