BESPOKED DRESDEN 2026 Show Press Invitation

Amsterdam, 10 August 2026 – BESPOKED, Europe’s leading handmade bicycle show, returns to Dresden on 11–13 September 2026, for the 4th time with an expanded programme dedicated to press and VIP guests.

With just over five weeks to go until BESPOKED Dresden 2026, media are invited to register for three days celebrating the world's finest handmade bicycles, independent brands and cycling innovation at Dresden International Airport.

Alongside exclusive access to the exhibition before it opens to the public, press are invited to discover Saxony's thriving cycling industry through a programme of factory visits, rides and networking events. The first programme highlights have now been been confirmed, with the full event schedule to be announced over the coming weeks.

Explore the exhibition ahead of the public opening, meet builders, photograph the bikes and arrange interviews. A dedicated press area with Wi-Fi, refreshments and workspace will be available throughout the day, with accreditation providing access for the full weekend.

Names will be added to the guestlist, with passes available on the door. Please complete the press form here with all relevant emails to ensure accreditation.

Join one of our guided press tours, showcasing the innovation, craftsmanship and standout stories from across the exhibition. Led by Jon Woodroof (Twotone) and Bregan Koenigseker (CRANK!), the tours are designed to help journalists discover the people, products and ideas shaping this year's show. Sign up here https://bespoked.cc/press

Supported by Saxony Trade and Invest, international press are invited to experience Saxony's cycling industry before the show. Join either day or both.

Wednesday 9 September - Guided coach tour visiting leading bicycle businesses and manufacturers across the region.

Thursday 10 September - Guided ride through the Saxon countryside, visiting local cycling companies before returning to Dresden ahead of the show, followed by the official BESPOKED Pre-Show Mixer.

Register your interest here [select options A or B]

Thursday 10 September | 18:00–20:00 | Thalia, Dresden

Join exhibitors, partners and fellow journalists for an informal evening of food, drinks and networking, supported by Saxony Trade and Invest.

Reserve your place here [select option C]

Confirmed highlights include a conversation with Gustav Gullholm (Dangerholm), renowned for his boundary-pushing custom bicycle builds, on Sunday 13 September at 13:00. The weekend also sees the return of the popular Sour Bicycles & HUNT Bike Wheels Ride-Outs on Saturday and Sunday, with all-terrain gravel rides through the Saxony countryside. Further details will be announced over the coming weeks.

Apply for your press pass: https://bespoked.cc/press

Advance tickets for BESPOKED Dresden are now on sale via the website here:

• Day Ticket: €22
• Weekend Ticket: €34

Tickets include entry to the full show, inspiring talks, film screenings, the BESPOKED Awards, and afterparties.

BESPOKED is the world's leading handmade bicycle show, celebrating the craft of framebuilding and cycling innovation since 2011.

With editions in the UK, Europe and, from 2026, Asia, the show brings together independent makers, component specialists and cycling enthusiasts for three days of bikes, talks, films and community.

BESPOKED champions the artistry and ingenuity of handmade bicycles, providing a platform for builders and a meeting place for the global cycling community.

In 2026, BESPOKED will take place in Dresden from 11–13 September, Osaka from 23–25 October and returning to London in April 2027.