About Twotone Amsterdam

Learn what we are all about

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 11 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

Latest Twotone Amsterdam news

CIOVITA Returns as Premier Partner for 2025 Driedaagse van Sloten

Following a successful debut in 2024, premium South African cycling apparel brand CIOVITA proudly returns as the main sponsor of the Driedaagse van Sloten, a unique three-day amateur race in Amster...

BikeFair Selects Twotone Consulting to Drive Awareness and Growth in the Benelux Market

This partnership aims to raise awareness of BikeFair’s trusted marketplace for buying and selling pre-owned and new bikes and cycling gear, with a focus on growing its reach across the Benelux region.

Remco Tools Introduces USB Charging Accessory, Wheel Holder and Tray for the Bike Lift

The USB attachment is designed to make charging essential gear in the workshop easier. The tray attaches securely to the Bike Lift’s control box, creating a seamless, stable platform for tools with...

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