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Twotone & Our Clients at Eurobike 2024!

19 June 2024 | Frankfurt, Germany – Eurobike is right around the corner and we're as stoked as ever for our 10th show! We're looking forward to catching up with contacts from all over, joining rides, and packing in as many meetings as possible! Now in its 3rd year, Frankfurt has really grown on us & though we still miss the Bodensee, seeing everyone promoting bikes in the big city is definitely also ok!

This year, we're attending with Twotone clients: Super73, SILCA, Old Man Mountain, Bespoked, Omnium & Procraft! We've got our 3rd Annual Dinner with our friends CRANK!, Omnium's Party, Procraft's rebrand launch & more!

Read on below for the scoop on what each brand is up to & we look forward to seeing you!

Twotone Clients at Eurobike 2024:

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📌 Super 73 🇺🇸⚡️ (Hall 12.1, A37)

Twotone had a great year with SUPER73.  This premium fat bike brand hailed from California, directly influencing all the big tired copycats following them in the market. No one can deny how cool these bikes are: a media darling for some and a negative target for others!  Global celebrities LOVE this brand, and fat bikes are here to stay!  Twotone launched several bike models and campaigns in Benelux, UK, France, Germany, and Italy, receiving media coverage in the biggest newspapers and magazines.  Twotone also produced a shoot with its photos being used in a feature appearing in Het Financieel Dagblad, along with a dozen other publications. Most notably, SUPER73 creates original custom bikes for brands like Daily Paper, G-Star, Tout Bien, Vissla, Hellfast, Abus, Deus, Spray.Bike and Redbull just to name drop a few.  You can catch the awesome SUPER73 ABUS 100-year celebration custom bike on display in the ABUS booth.

Read all Super73 releases in our newsroom.

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📌 SILCA 🔧💨 (Hall 12.1, A29)

SILCA will exhibit their lineup at the Hartje booth. Come and check the newest Wax System and the Strip Chip to see the revolution in waxing live! Science-based and environmentally friendly, SILCA is changing the drivetrain lubrication industry.

Read all SILCA releases in our newsroom.

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📌 Old Man Mountain ⛰️👴 (Hall 12.0, C09)

Stop by to check the highly successful Axle Pack, Cynthia Carson won Atlas Mountain Race with it, plus got an understanding of the vision this brand of Oregon has for carrying solutions that is transforming the carrying strategy of any race and adventure.

Read all OMM releases in our newsroom.

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📌 Bespoked – Europe's Largest Handmade Bike Show 🚲

Meet the makers, masterminds & visionaries behind the best bicycles, components & accessories in the world in Dresden this October 18-20 for Bespoked 2nd show in Germany! Show organizer Petor is at Eurobike this year covering the show for the Radavist + discussing October's edition of Bespoked. Schedule a meeting with him!

Read all Bespoked releases in our newsroom.

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📌 Omnium 🇩🇰🚲 (Hall 8.0, B18 & Area 11.0 E09)

OMNIUM is a beautiful brand from Denmark, born in 2012 and inspired by the bike messenger lifestyle. The name OMNIUM originates from track cycling. This year, we helped produce a shoot with Ortlieb for them, arranged a local dealer, a community ride & screening and lined some great partnerships for them like Ben G Skateshop, Bonne Suits and even Patta is in the queue too! Swing by their booth and outdoor demo tent see all their bikes, accessories & even some new surprises!

RSVP for their party after our dinner on the 4th here.

Read all Omnium releases in our newsroom.

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📌 Procraft 🇩🇪 (Hall 12.0 A15 in Merida x Centurion booth)

Twotone began working with Procraft in 2024 to launch the rebranding of this trusted, quality brand that has been in the market for 40 years.  The work began with a three-day shoot in Germany to create images and content for the Procraft product catalogue and newly revealed social media accounts.  This year at Eurobike, Procraft will unveil its new logo, amazing sustainable packaging, and warranty offering. See you there on the 3rd between 4 & 6pm!

Follow @procraft.cycling and get inspired!

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📌 July 4: The 3rd Annual Twotone & CRANK Eurobike Dinner!

Attended by friends, clients, media, retailers, distributors, investors & more from all around the world: our Eurobike dinner has become a tradeshow tradition that we forward to as much as any other aspect of the show! RSVP here.

We're returning to our favorite Ethiopian spot by the show for everyone we know to say hello!

The plan:

  • arrive at 18:30
  • food at 7pm
  • once we wrap up we'll head to the Omnium afterparty!

We look forward to seeing everyone again at the African Queen! (3).gif
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📌 🤝🏻 Meet us at the show!

p.s. Last Year's Day One Recap & Day 2 with live radio show/ dinner highlight + 2022's overview:!

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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