Procraft Brand-Relaunch: Procraft Your Next Ride

At EUROBIKE 2024, Procraft, part of the Merida Centurion Group (MCG), will be relaunching its brand and introducing new products. A new chapter begins, with a fresh presentation, high-quality products, and eco-friendly packaging developed by Keim Identity to make it possible for the brand to stand out.

A traditional brand with a new shine:

Since 1984, Procraft has been offering excellently crafted bicycle components known for durability and safety. Thanks to extensive product testing using the EFBE TRI-TEST® method, which is well beyond the legal standard, Procraft stands for maximum reliability and long service life.

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The new plastic-free packaging perfectly complements Procraft products' first-rate durability and fits in with the brand's commitment to sustainability. Moreover, its products come with a 5-year guarantee.

Offering a wide range of products from mini-tools and bottle cages to saddles, handlebars, and pedals, Procraft, with its 40 years of experience, is making a fresh start at EUROBIKE.

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L’EUROBIKE 2024, a new start:

On the opening day of EUROBIKE, between 4 and 6 p.m., we'll be celebrating the relaunch of Procraft and the brand's 40th anniversary.

Come and visit us in Hall 12, booth A15... and join us for a toast!

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Kit Media : click here.

About Twotone Amsterdam

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 9 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

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