About Twotone Amsterdam

Learn what we are all about

The roots of Twotone go back in 2007, when Twotone’s founder – Jon Woodroof – cofounded a fixed-gear focused bike shop in Atlanta, GA named No Brakes. His clothes nearly always matched his track bike & he earned the nickname Twotone. Jon cut his teeth on promoting his own shop, the brands they sold, and even suppliers, athletes, and other organisations they partnered with all before Instagram!

Those entrepreneurial roots grew into the hold your line, you'll be fine full-send approach to how we run our business today. A 10-year-old nickname became a Dutch BV in 2014 & Twotone has become THE one-stop-shop for cycling-savvy sales, marketing, and PR across Europe in the USA.

Over the course of the past nearly 11 years of helping brands find their way & have their say, we’re grateful for the successes, lessons, and trust! Schedule a meeting to learn more!

Latest Twotone Amsterdam news

SILCA Launches Ultimate TPU Tubes: The Premium Lightweight Alternative to traditional butyl and latex tube set ups.

SILCA, a leader in precision cycling equipment, announces the launch of its Ultimate TPU Tubes, an advancement in bicycle inner tube design.

A KNOCKOUT THIRD ROUND: BESPOKED Celebrates Banner Year Three

The world's largest handmade bicycle show returns to Dresden International Airport with record-breaking exhibitor, attendee and media numbers with 150 unique bikes on display from 23 countries!

Moustache Bikes Xroad One for all, all for comfort!

Moustache Bikes introduces two Xroad models this fall: the Xroad and the full-suspension Xroad FS. Thanks to wide, grippy tires, an open frame, suspension that ensures handling and comfort, and its...

International Cargo Bike Festival 2025 Pivots To Professionals As It Returns To Utrecht

This year’s International Cargo Bike Festival combines a packed speaking programme and innovative exhibitors with a new, professional focus and free visitor entrance.

BESPOKED DRESDEN 2025 – FULL PROGRAMME, EVENTS AND TICKETS ANNOUNCED

Europe’s leading handmade bicycle show returns to Dresden from 10–12 October 2025. Join 150+ exhibitors from across the globe for a weekend of the very best in handmade bicycles, components, and cy...

BikeFair Grows in Challenging Bike Market, Reporting 40% Revenue Increase in Q3 2025

While much of the global cycling industry faces slowing sales and uncertainty, Amsterdam-based BikeFair is breaking the trend. The trusted marketplace for verified second-hand bicycles today announ...

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